We are committed to doing the small things every day that have a positive impact on our people and our planet.
Our commitment:
To be carbon neutral by 2030. This is inspired by continued focus on all aspects of our supply chain committed to find the 1% improvement daily that ultimately decreases our carbon footprint.
To support local communities where we can and to look for ways to support our talented local communities. We aim to procure all of our give-aways from Cape Town based local beaders like Brian.
The can
Every can already carries 33% recycled material, with more going in as supply allows.
The sugar
We craft our drinks with about 60% less sugar than traditional drinks, and every drop is infused with 100% organic cane sugar. By choosing ingredients grown through natural, regenerative farming, we support soil health and protect our planet for future generations.
Crafted by Community: Meet Brian, a local Cape Town artisan who brings the PURA identity to life. By collaborating with Brian and his team of talented beaders, we’re keeping traditional skill alive and delivering direct financial impact to local craftspeople. Real skill. Real income. Real community.
The man behind the beads
Progress Over Perfection We’re committed to making small, meaningful changes across our supply chain every single day. By prioritizing our communities and our planet, we’re helping the world live a little PURA—one sip at a time.